CHANNEL MARKETING MANAGER


JOB DESCRIPTION
Are you self-starter, driven and entrepreneurially-minded marketer? Are you looking for an exciting opportunity in the digital fabrication industry? We need your help to create and coordinate marketing initiatives for our sales team and co-marketing opportunities with our distribution partners. Put your ideas and experience to work as the Channel Marketing Manager and help us inform, engage, and win over professionals, educators and consumers.

Pensa Labs, maker of the D.I.Wire, the first and only benchtop CNC wire bender, is seeking a qualified, experienced marketer who has experience in B2B marketing -  from lead generation, to channel marketing. We are are looking to elevate our business to the next level with the recent launch of our D.I.Wire Pro and D.I.Wire Plus.  Candidates must appreciate the fast pace of a start-up, and work quickly to deliver high quality, relevant, emotionally connective marketing programs to the customer, through the different channels. This candidate will be responsible for leading and managing marketing across multiple verticals, and will be measured on marketing impact and effectiveness.

The Channel Marketing Manager is responsible for managing all aspects of marketing.

RESPONSIBILITIES:

  • Growing customer acquisition by developing, driving and implementing channel marketing activities for our sales team and our distribution partners.
  • Understanding the product and customer profile to develop and oversee the marketing plan for different verticals.

  • Trade Shows and Events planning and execution, including distributor events

  • Engage distributors to grow their sales goals

  • Cultivate relationships with key customers, verticals, thought leaders and associations.

  • Update marketing collateral, including brochures, letters, emails and website.

  • Overseeing day-to-day marketing operations in both local and international markets.

  • Implementing channel campaigns in order to pursue aggressive growth targets.

  • Working closely with our collaborative engineering and customer success team to support an exceptional customer experience

  • Annual planning and ongoing monitoring of marketing spend against the budget, keeping accurate records and highlighting where variances occur.

  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.

  • Understanding changing and differing priorities depending on territories and vertical.

  • Develop and ensure best practices to create a highly efficient sales organization

REQUIREMENTS:

  • Thrive in an entrepreneurial start up environment. Strong self-direction, self-motivation and eager mindset

  • Have 5+ years of experience in sales & marketing in a management role.

  • Have a degree in marketing, business, or a related field, and an MBA would be an advantage

  • Experience in channel marketing and launching new hardware products.

  • Strong project management and organizational skills.

  • Experience in business development and partnerships, with the ability to create and grow new business relationships

  • Experience in creating, managing marketing budgets, and reporting metrics on the success of marketing efforts

  • Understanding of customer segmentation, and a strong understanding of the distribution channels for the industry.

  • Advanced spreadsheets (Excel/Sheets), SalesForce and CRM experience

  • Strong communication and writing skills, with the ability to work in small teams and influence senior staff is essential.

  • Ability to travel

ABOUT PENSA LABS
Pensa Labs is the maker of the world’s first and only benchtop CNC wire bender. We are passionate about digital fabrication and its ability to solve problems, meet needs, and unleash individual creativity.  We put innovative solutions in the hands of customers, equipping and empowering them to do more in less time and at less cost. Our vision at Pensa Labs is to increase productivity by offering innovative digital fabrication solutions.

The D.I.Wire machines are the brainchild of Pensa, an award winning Brooklyn-based design firm. Pensa Labs is co-located with Pensa, where some of the most talented designers and engineers work collaboratively to develop successful products, brands and strategies. Our offices are in DUMBO Brooklyn, the center for tech and creativity in New York. Our fun loving and energetic staff enjoy great benefits including health, 401k, generous paid time off, social events, food, coffee and, of course, beer.

Pensa Labs is an equal opportunity employer. We consider all applicants for all positions without regard to race, creed, color, religion, gender, national origin, age, disability, sexual orientation, marital status, status with regard public assistance, veteran status, or membership in any other legally protected class.

TO APPLY
Send resume, work sample and cover letter to IWantToWork@PensaLabs.com
In the subject line, please write: Channel Marketing

Thank you, we are looking forward to hearing from you!